1. Excel^®-Based Tools:

Excel^®-Based Tools: Each workshop participant receives Blueprinter…a toolbox of advanced, integrated tools used during and after the workshop -- see Software Brochure (PDF, 395KB). Teams easily learn these tools because Blueprinter is based on Microsoft Excel^®, and coaching occurs over several months. Blueprinter will quickly become your company's standard for front-end work (invigorating your stage-and-gate process if you have one).

Excel^® is a registered trademark of The Microsoft Corporation

2. Customized for You:

We customize Blueprinter so customers see your company name during interviews. Blueprinter saves teams days of data-crunching, chart-making and business case building. And the advanced, professional approach will build customers' confidence in you.

3. Intercative Interviews:

Imagine you make ingredients for paint and are conducting a Discovery Interview with a paint producer. Using a laptop & projector with advanced probing & idea-triggering, you'll record unmet customer needs on these "sticky notes." With the customer's help, you move & sort these needs to prepare for Preference interviews.

4. Quantify Customer Needs:

Blueprinter automatically creates displays such as the Market Satisfaction Gap to help teams plan their new product design. It is based on customers' Importance & Satisfaction ratings from Preference Interviews, and indicates their eagerness to have key needs met. Other Blueprinter tools combine interview data with competitive test data to help teams design blockbuster new products.

5. Boost “Corporate Memory”:

Blueprinter is only a support tool ... but a powerful one. Teams use it to:

1. conduct internet-based market research
2. screen multiple market segments
3. plan interviews and customer tours
4. manage competitive testing
5. predict market reaction to product designs
6. brainstorm solutions
7. generate a "venture-capital- quality" business case.

It helps teams outpace competitors in the new-product race … and boosts corporate memory by storing all front-end work in one place.