Blueprinter® Software Tour
Step 1: Market Research
Blueprinter is loaded with links to top market research websites and industry experts. It contains Research Sheets for recording your research findings and even building an industry value chain. The screening tool (shown) helps your team select the most attractive market segment to pursue with a new product design.
Step 2: Discovery Interviews
Using a laptop and digital projector, you’ll record customer needs on "sticky notes" during this qualitative interview. Blueprinter also contains several Trigger Maps to stimulate more customer ideas … which can then be moved around and sorted to isolate the customer’s most pressing unmet needs.
Step 3: Preference Interviews
Next, you gather quantitative ratings on key customer needs. Needs that score high in Importance and low in current Satisfaction have high Market Satisfaction Gaps (MSG). A need with an MSG above 30% indicates strong market eagerness for improvement … a great candidate for your new product design.
Step 4: Side-by-Side Testing
Avoid getting blind-sided by competitors— and find weak points to attack—through side-by-side testing on those outcomes customers value the most. Outside-In Scores model the market’s reaction to products, and incorporate information gathered during customer interviews, e.g. their preferred test procedures and "how good is good enough."
Step 5: Product Objectives
Now your team is ready to plan its new product design, using a wealth of outside-in customer and competitive data visually displayed by Blueprinter. In the example shown, the red line represents a "what- if" new product design relative to competitors, while the red column anticipates market acceptance of this new product.
Step 6: Technical Brainstorming
Blueprinter contains a 100% digital "sticky note" brainstorming tool—great for web-conference ideation with global participants. Even better, it contains a powerful digital sorting method, helping the team go from hundreds of ideas to a few favorites (those red blocks moved to the upper right in the sorting matrix shown).
Step 7: Business Case
The final step is the creation of the Business Case… the justification for moving into the costly product development stage. Blueprinter has captured all the team’s work to-date. With some additional entries, a 4-page, 12-point business case is automatically generated. Two of the 12 sections are shown here… Strategic Fit and Market Attractiveness.
