Voice of Customer Discovery Interviews
The way we define voice of the customer for B2B suppliers is different from the traditional definition of VOC. This is because we understand that your B2B customers are more insightful, rational, interested and fewer in number than B2C end-consumers. There are ten ways our voice of the customer differs from traditional VOC.
- Digital Projection
- No Questionnaires
- No Selling, No Solving
- Customer Needs First
- Time Efficient
- Market Driven Data
- Understand Your Value Chain
- Value Propositions
- Building Corporate Memory
- Designed for the Masses
- The B2B Advantage
Watch this video to understand how B2B voice of customer and product marketing differs from B2C.
- 5 Parts of Discovery Interviews
Learn about the five parts of voice of customer discovery interviews.
- Reinventing VOC for B2B
Learn the new B2B voice of customer (VOC) rules
Get Voice of Customer Training
We know it can be difficult to grasp how to use Blueprinting, which is why we offer voice of customer training for your team. We’d be happy to spend time with you in a private web conference learning about your specific situation and going over the voice of customer training options. Contact us with any questions about Blueprinting.