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New Product Blueprinting has become the standard for front-end innovation at many B2B suppliers—and is being used on 6 continents. Now your team can use it to dramatically boost its new product success.

View these brief excerpts from our online training modules...

Overview (4 min 20 sec)
See how online training, web-conference coaching and Blueprinter software all come together to help your team create a winning new product.
Discovery Interviews (4 min 19 sec)
Watch a video of the Discovery interview pioneered by AIM, learn the 5 parts of these qualitative interviews, and see our suggested interview timeline.
Preference Interviews (4 min 33 sec)
View a video example of our quantitative Preference interviews. Learn how AIM's Market Satisfaction Gaps are calculated... so you can develop the right product.
Customer Tours (4 min 28 sec)
Learn the 3 goals for customer tours, watch a customer tour video, and hear about AIM's novel AMUSE tour methodology.
Trigger Methods (3 min 55sec)
See how AIM's trigger maps help customers break out of mental ruts... and watch a video example of the "Benefits Map" being used.
Value Calculators (4 min 47 sec)
Explore AIM's methodology for effective pricing of new products, including its value calculator template and CARE model.
Secondary Market Research (4 min 4 sec)
View our "shopping list" for secondary research, and take a peek at the rich market research resources AIM's training provides.