About AIM & Dan Adams

We're here to help B2B (not consumer-goods) suppliers consistently beat their competitors with new products. If you're not a B2B supplier, we'll give you some phone numbers you can call. If you are, we'll help you develop products and services your customers love, competitors respect and stockholders applaud.

AIM (Advanced Industrial Marketing, Inc.)

AIM conducts training workshops for some of the world's largest firms on four continents. We focus on one thing-providing B2B suppliers with tools and skills to improve their new product development, particularly in the "fuzzy front end." For example, you will learn new B-to-B voice-of-the-customer (VOC) methods not taught anywhere else. For an overview of how we work, please see AIM Principles.

Dan Adams

Founder and President of AIM, is passionate about B2B new product development. In over 30 years working within and with major B2B corporations, he has explored every aspect of product development, building New Product Blueprinting from the ground up. He is a chemical engineer and holder of many patents and innovation awards, including a listing in the National Inventors Hall of Fame. Adams was head of strategic planning for a billion-dollar company and has extensive experience in Fortune 500 marketing, business development and leadership positions. He is an award-winning speaker and trains in every region of the world.

Product Launch Training

Visit our B2B Product Launch website to learn about the most advanced methods B2B suppliers can use to launch their new products.